ALEX JAMES
Collaborative Thinker

Alex is creative, strategic and innovative. She draws energy from the possibility of a blank sheet of paper, a challenge or opportunity and a few clever brains ideating.

Alex has deep skills in strategy across media and brand. She’s as at home both deep diving into data insights as she is working with the most creative corners of the advertising industry.

Having worked client side at Mercedes-Benz, Swinburne University and across agencies, Alex has a deep understanding of what makes strategies stick. Combing consumer market and company insights to deliver the right strategies that align with organizational goals and aspirations.

Alex has worked with a range of both global and local blue chip brands including Medibank, Disney, L'Oreal, Energy Australia, ANZ bank, 7-Eleven, Asahi/CUB and Mondelez and has been instrumental in uncovering unique audience insights that has allowed them increase product reach.

Alex’s work at Think has involved working on deep insights around what motivates people in Australia to support Oxfam and creating a simple, sticky and clear brand strategy to drive deeper understanding of Oxfam’s complex offering. She’s also worked in partnership with Think and Media agency Carat to develop strategies for the university sector, FMCG and entertainment.